The Tale of Two Cultures
Pepitos 512 came to us with a clear challenge: having trouble connecting with the Austin folks nearby their East Side location. Of course all Venezuelans know what Pepitos, their native street food, is. But how could they reach their new audience of consumers here in Austin? How could they introduce this sandwich as the new street food of not just Venezuela, but Austin as well?!
Well, they left it to us to cook up a creative way to intro this bad boy to the Austin food scene.
What We Cooked Up…
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